Identifying a user’s primary interaction with your website is essential to understanding where to focus a development team’s limited resources. At Google, the search box and corresponding results are so important that the company tests every interaction no matter how minor. During my time at Wikia I continually advocated for the company to focus similar attention on the Rich Text Editor (and source mode) which is used to write, edit, and add images to every article in every wiki. So I’m excited to see that my redesign of the editor has finally made it’s way out of development and onto the site. While this was the last project I worked on at Wikia I always felt it would make the largest impact on the user base.